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Published on October 30, 2024

5 Great Reasons to Have Clear Bus Signage on Commercial Vehicles

There are many ways for an owner to look to grow their business and get the message out there to as many potential customers as possible. While some still use traditional ways such as advertising in print, digital technology has opened far greater possibilities than ever before via the likes of social media and ads online.

Word of mouth, of course, continues to be a great way of becoming well-known for delivering quality customer service and reliability, but there is another option for any concern that owns a set of vehicles. It can be provided through bus signage by Icon Signs who deliver the highest quality of work to their clients across New Zealand and provides the following 5 reasons to have signage on their buses.

  1. Any business in the transport industry wants their customers to feel confident when they get onboard a vehicle and that can be achieved through being professional. Having the highest standard of signage which is printed in great detail and then placed on the vehicle without any sign that it’s a sticker is one way of portraying such an image, especially if matched by a clean interior offering comfort to passengers.
  2. Nobody wants to travel in something that looks and feels scruffy. Those with smart signage on a clean and smart bus will feel good the moment that the bus arrives making the journey even more enjoyable. That will lead to extra private hire work arriving if the passengers enjoy their experience as they know that they will be part of something offering peace of mind and is of the highest quality.
  3. The practicality of the signage also provides a distinct advantage over other rivals who may have buses waiting to try and collect passengers, particularly when in public service serving a specific route. It can provide full details of the route so that any visitors to the area know immediately which bus they require when it arrives. It can also carry details of the fare and special offers and whether contactless fares are available to save time when alighting as customers are prepared.
  4. While a business has specific basic colours which they are associated with, the buses can receive a bespoke touch which allows them to stand out from the rest. That can create great fun for instance if they are used specifically for a school run. Snazzy and eye-catching designs can be added, which might incorporate images of the destination which might even be possible to receive revenue from.
  5. A bus has the same qualities as a billboard, only it is mobile. It is seen by lots of other motorists as well as those on foot when it is in the traffic of a city. That provides huge opportunities to rent the space out to advertise on it to other businesses who might like to form a partnership while saving themselves money. 

Any fleet of buses that have smart signage offers a multitude of opportunities while increasing their aesthetic value.


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