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Published on September 1, 2023

More than 50% of Indian Business Leaders are Betting on the Metaverse

The Indian metaverse, which refers to the virtual universe created by the convergence of physical and digital spaces, is currently experiencing rapid growth. This growth can be attributed to the numerous opportunities and potential benefits it offers businesses in the country. As per a recent report by PwC India, almost 70% of Indian business executives intend to utilize the metaverse in their activities.

This is hardly surprising considering the vast range of applications that the metaverse is capable of facilitating, from virtual events, to online retail, to immersive customer experiences. In fact, 63% of companies that are already using the metaverse are planning to fully integrate it into their business model within the next year. The metaverse is not only revolutionizing the way businesses operate, but it is also providing a unique opportunity for entrepreneurs and creators to build and monetize their own virtual worlds, further fueling the growth of the Indian metaverse.

Metaverses in Business

As businesses in India continue to explore the potential of the metaverse, it is becoming increasingly clear that this technology has the ability to revolutionize the way business is conducted in the country. The metaverse offers a range of opportunities for businesses, from virtual events to immersive customer experiences, and is already being utilized by a large percentage of companies in the country. As the technology continues to improve, it will be important for businesses to focus on real results rather than just hype in order to truly maximize the potential of the metaverse.

Over the past few years, we have seen tremendous growth in the field of metaverse sports betting. With the rise of virtual reality and online gaming, more and more people are getting involved in the world of sports betting in the Metaverse. This has led to significant advancements in technology and the development of new and innovative platforms that allow users to bet on their favorite sports teams and athletes from the comfort of their own homes. Additionally, the use of blockchain technology in the Metaverse has opened up new opportunities for secure and transparent transactions, making sports betting in the Metaverse more accessible and trustworthy than ever before. As the industry continues to evolve and expand, we can expect even more exciting developments in the world of sports betting within the Metaverse in the coming years.

What is the current state of the metaverse industry in India?

According to a report by PwC, a whopping 63% of companies already in the metaverse plan to incorporate it into their workflow in the next year. That just goes to show how much potential the metaverse has to grow and be relevant across different demographics and industries. PwC India partner, Ashootosh Chand, even highlighted how brands are already testing the waters in the metaverse to give their customers a more immersive experience.

But, we gotta be smart about how we use data in the metaverse, just like Sudipta Ghosh, another PwC India partner, pointed out. As the technology gets better, we need to focus on getting real business results instead of just getting hyped up about it.

The PwC report also found that over 60% of Indian business leaders surveyed totally get what the metaverse is all about. And, get this, even more business leaders in the Telecom, Media, and Technology sectors (79% to be exact) have a good grasp of the concept. So, it’s clear that the metaverse is here to stay and will totally change the way we do business in the future.


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