Published on October 15, 2023

Tips for Effective Marketing Using Business Postcards

Business postcards are a great way to promote your company. They stay with your customers long and help them remember you. Postcards can be personalized and targeted to the right audience. Using a quality list and including an attractive headline, easy-to-understand copy, and a call to action is essential for your success.

Personalized

The beauty of business postcards is that they can be used to promote all kinds of things – from new products and services to discounts and giveaways. They’re also great for announcing an event or inviting people to a physical location. They’re compact, easy to scan, and allow you to convey a lot of important details. Using your clients’ names and a photo on your business card can give it a sense of personalization. It can lower no-show rates and encourage people to follow through on their appointments.

Additionally, they can provide a great opportunity to build trust with cold prospects by showing that real humans work at the company. When creating your postcard’s copy, be sure to keep it simple. Printing postcards are small and limited space, so too many different calls to action can overwhelm recipients. Limit it to one main goal and one clear call to action. A good way to ensure this is to use a bold color to highlight the most important areas of your postcard.

Remember to incorporate a call-to-action that makes the most of your business’s unique value proposition. Adding a call-to-action that focuses on your business’s specialties can increase the likelihood of someone responding positively to your postcard. A tracking method is also a smart idea so you can assess the effectiveness of your campaign.

Visually Appealing

Business postcards are a great way to attract customers through visuals. The image on the postcard must be high quality and relevant to the offer. It is also important that the message on the postcard is easy to understand and that there is a clear call to action. When creating a design for your postcard, try to limit the amount of text and use contrasting fonts sparingly. Too much jarring text can confuse viewers and may turn them off your product or service. Refraining from using stock images on your business postcards is also recommended, as these can often look unprofessional and cheesy. Instead, consider using photos of your products or services and include a customer testimonial.

Adding a subhead leading to the main text is also a good idea. It will help draw the reader’s attention and make them want to read more. As most individuals decide whether they are interested in your service, keeping the text brief and to the point is also a good idea. Another tip is to personalize your postcards. It is a great way to stand out from your competition and make recipients feel special and important. For example, if you own a car wash, you could use the recipient’s name in the title of the postcard to create an individualized feel.

Targeted to the Right Audience

To get your postcards noticed, they must target a specific audience. It can be done using the audience segmentation features of your connected e-commerce store. Once you’ve determined which customers or contacts are the most likely to respond to your business postcard, you can create a campaign in Mailchimp that delivers the message to these audiences. You can even test different versions of your postcard, mailing them to the same audience over time to see which drives the most response. The main goal of a business postcard is to grab the recipient’s attention with a compelling headline that communicates the message of your offer.

With limited space, it’s best to keep the postcard focused on one idea rather than overcrowding it with multiple messages. A clear call to action is also crucial to avoid sending your postcards into the trash. Some postcards may include a pURL or QR code that, when scanned, will lead recipients to a landing page where they can find more information and take further action. Lastly, be sure to proofread your postcards for grammatical errors. Typos make your postcards look unprofessional and can turn recipients off your business. Have someone else read your postcards to catch any mistakes before sending them out. This way, you can rest assured that your postcards send the right message to the right people.

Short and to the Point

Business postcards differ from personal postcards in one significant way: They are primarily designed to drive sales and revenue. By creating a business postcard with a clear call-to-action and compelling offer, you can significantly increase the ROI of your print marketing strategy. As with direct mail, postcards are most effective when focused on a single idea. Stick to one key benefit of your product or service, and emphasize this idea in the headline.

The rest of the postcard can include additional details, but be careful not to overwhelm customers with too much information. Postcards that are too wordy or difficult to understand will be in the trash. When choosing images for your business postcard, choose professional-quality photos relevant to your business. Avoid pixelated or stock-photo images, which will not look professional and may give the impression that you aren’t a legitimate company. Similarly, don’t use images that are too colorful or distracting.

Another important tip is to incorporate a trackable link, phone number or other method for customer response. It can help you measure your results and determine which postcards drive answers. By combining this tracking mechanism into your postcards, you can also easily conduct A/B testing to compare the performance of two designs. It will help you determine which method is more effective and save you money in the long run.


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