If you are like me, spending so much time on making your content better and doing whatever you can and should do, and still seeing no progress, you have come to the right place. You may begin using this app with high hopes and dedication to use the crowdedness of the platform to your advantage, but it may end up making you a casualty of it. Let’s break it down, step by step, and learn how to grow on TikTok!
Begin with Understanding the TikTok Algorithm
Even though understanding the TikTok algorithm may seem like an enigma, it is not! And you should understand the basics to increase your followers. The algorithm decides which content appears on the “For You Page,” which could be a ticket to instant growth.
But how? The TikTok algorithm determines potential videos by considering user interactions (likes, comments, shares), video information (captions, sounds, hashtags), and device/account settings. So, the algorithm rewards content that keeps the user engaged, meaning it increases the screen time of users on the app.
Therefore, you should focus on keeping your followers engaged by creating unique videos that people cannot help but watch, like, and share. The shortcut to this is buying views, likes, or followers for your TikTok account, which could be very beneficial for your visibility. Also, in that way, you reward your hard work and creativity with increased visibility. So, you can buy TikTok followers to level up your TikTok!
Create Compelling Content
We all know that the content is king. Especially on TikTok the content is the key to success. If you wonder how to grow on TikTok, you need to produce content that can resonate with your audience. You may be an influencer, a brand, or just a storyteller. No matter what content you shoot, you must ensure that it is high quality and relevant to your audience. Try to show your talent through your videos authentically.
Also, remember consistency is the thing that helps you climb the ladder of success. By posting regularly, you can keep your audience engaged. Plus, this is beneficial for the algorithm.
Tips for Engaging Videos
To create engaging videos, I will share some insights that can be helpful along your journey. First, you should hook them first. The first few seconds of the video must be hooking. Grab your viewers’ attention just from the beginning. If you are going to explain something and you cannot find a way to hook your viewers from the beginning, at least try to be clear as possible. You should define what this video is going to be about.
Also, even though now TikTok allows up to 60 minutes long videos (you’ve heard right) to give creators more space, you should find the optimal video length for your TikTok videos. Also, shorter videos still perform better than long videos because of the nature of the app.
Then, you should follow the trends and adapt your content accordingly. In that way, you will stay relevant and cater to a wider audience. Still, do not forget to add your own unique attribution to the content.
Try to invest in a good quality of production. You shouldn’t compromise production. According to your budget, provide good lighting, and clear audio. So that your videos can look professional.
Engage with Your Audience
Do you want to build a loyal community and wonder how to grow on TikTok? You should interact with your audience. You should implement effective engagement strategies like responding to their comments, joining duets and stitches and engaging in other content creator’s videos to increase interaction.
- Reply to Comments: Reply to your viewers’ comments on TikTok. This will show your authenticity and make you look approachable and humanize your brand.
- Host Live Streams: You can get in touch directly and in real-time with your audience through live streams. In that way, you can build more authentic communication with your audience.
- Create Challenges and Contests: You can run challenges and contests and encourage your audience to produce user-generated content. In that way, you increase the engagement and expand your reach.
Collaborate with Creators
To significantly increase your visibility on TikTok, you may try to explore collaboration opportunities. Detect accounts from your niche and try to connect with their audience. Creators from your niche or sharing the same interests with you will help you to reach more people. Such interactions can expose your content to new viewers who might not have come across you otherwise.
Make Your TikTok Profile Shine
Think of your profile as a business card. It should contain the relevant information about what you are offering and be concise. For instance, it should have a high quality and appropriate profile picture and a concise bio. You should also add relevant links to your bio.
Use Hashtags and Sounds
You are wrong if you think hashtags are gone. Especially in TikTok, they still have a crucial role making your content more visible and discoverable. Use some trendy hashtags that are also suitable for your niche. Also, take advantage of popular sounds on TikTok to reach a wider audience.
Analyzing Your Performance
To have a better understanding of your performance and learn comprehensively how to grow on TikTok, you should track your analytics and decide on what’s working and not. In that way, you can make your videos perform better. If you regularly check the insights, you can adapt your strategy accordingly in a consistent manner.
Look for metrics like views, likes, shares, and comments so that you can have a comprehensive idea of your audience’s preferences. You can look for trends that attract the most views. For example, if your certain content gets more views and interaction, try to stick to that type of content and leave accordingly some of them behind.
Also, you can learn about your followers’ demographics. You should know your audience’s age, location, active hours, and gender to create more resonating content.
Authenticity is Key
Last but certainly not least, be yourself. Authenticity resonates deeply on TikTok. Try to add your unique self to your videos. Viewers can connect with you if you become genuine with them. Also, do not forget that TikTok is a platform that you can really enjoy, have fun, and make meaningful connections!
FAQs
At what frequency should I post videos?
You should post consistently to stay relevant and appear professional. However, my advice would be never to keep it under one per week. Ideally, you can post content every other day or every day.
Should I focus on trending topics or my niche?
You should embrace a mix of them. Trends are quite useful to reach a wider audience but do not jump into every trend you see choose some of them that are related to your content.