With social media growth in recent years, there has been a surge in new marketers, mainly selling by promoting products to their followers. These marketers have huge followings, and we have come to know them as influencers. Their ability to reach a wide audience loyal to them is the holy grail of the corporate world. These online celebrities have, therefore, learned the art of manipulating consumer attitudes and purchasing decisions while working with businesses.
In the contemporary business setup, they are so influential that no big or small brand can downplay their importance. If corporate giants like Walmart and Apple use these internet sensations, there’s no reason why you shouldn’t do so to promote your venture. That said, here is how to leverage their power and get results for your business.
Buy Their Stories
Storytelling is the new way to market, which has caught the eye of even the top executives in the field. Currently, your target audience is being bombarded with ads on top of ads that are typically intrusive and boring. Storytelling, however, changes the game.
People are naturally drawn to stories that relate to their experiences. On the other hand, social media creatives are expert storytellers; in fact, that’s how they build their brands. So, collaborate and ask them to match your products to their narratives. This helps promote your brand organically and establishes a bond between the influencer’s community and your business.
Sponsor Their Content
Sponsoring an influencer’s work provokes them to find an authentic way to incorporate your product into their content. Unlike typical intrusive advertisements, these social media gurus naturally understand how to weave your product into their posts. They make it feel like a genuine recommendation to their followers without too much sales language.
Conversely, influencers will not always work alone; you may need other professionals like copywriters and scriptwriters. You can find quality leads on Leadar if you don’t already have one in mind. This team helps you develop top-notch strategies, ideas, and execution for a high-performance campaign.
Let Them Review Your Products
Influencers are held in high regard in their communities. Hence, having them do your product reviews can work best because they exhume authenticity and honesty. The only challenge here is that you need someone who understands your niche.
This strategy is made perfect by social proof, which refers to how someone’s actions affect other people’s decisions. So, if the review feels genuine, you can rest assured it will drive traffic to your goods or services and, ultimately, lead to more sales.
Partner Up for a Good Cause
Teaming up for a charitable cause must be in your plans if you want your campaigns to succeed. Therefore, align your company with positive values. If you can get an influencer to support your charity cause, that is already a win-win situation. They hand you their massive community to promote your brand, and their followers love them even more for their selflessness.
Offer Them an Affiliate Program
Affiliate marketing enables them to earn a commission for each sale generated through their unique affiliate link. Hence, you can leverage their massive following without paying for it upfront. This approach is unique because they are motivated to cover their marketing costs for a percentage of the sales. Additionally, this is a performance-based strategy that benefits both parties.
To make affiliate marketing more effective, use analytics tools for website insights, classify the source of clicks and conversions, and categorize the traffic.
Sponsor Their Contests and Giveaways
Influencers love to gift their audience occasionally to keep them motivated and loyal. Hence, if you can play a role in it, you can enjoy free access to their following. Rest assured that you will likely attract many customers with freebies. Additionally, more people are talking about your brand or business, which is a good way to trend online. It is one of the recent marketing strategies that can guarantee an excellent promotion campaign.
Collaborate with content creators to host contests that require people to react to the influencer and your brand. This boosts engagement and exposes your brand to a new following.
Make Them Your Brand Ambassadors
First, this strategy involves a longer-term commitment between the influencer and your brand. The collaboration goes beyond a single post and involves the creative habitually featuring your products in their content. It builds a stronger relationship between the influencer and your brand, leading to deeper trust among their followers.
Nevertheless, be cautious about who you appoint as an ambassador. Look for people whose values and interests align with your business and resonate with the target audience. For example, the 2023 Bud Light boycott led to huge losses after the beer company appointed TikTok personality Dylan Mulvaney as their ambassador.
Hire Them as Social Media Managers
Allowing an online celebrity to take over your brand’s social media accounts throughout the day is similar to a breath of fresh air and a supply of fresh energy into your online presence. Remember, these gurus know what social media users want to see and hear. Their expertise helps them integrate their ideas seamlessly and engage your audience.
This unique, entertaining approach appeals to a new audience while offering your existing followers a different perspective. Additionally, you can tap into their knowledge and increase your reach.
Internet icons are not only relatable figures; their followers trust them. Therefore, sharing their personal experiences with your products adds a layer of authenticity. When their audience sees how your merchandise helped someone they admire, they’re more likely to consider buying.
Unboxing and First Impressions
You can always tell there’s excitement during unboxing videos. Content creators typically capture their initial reactions, making the audience feel like they share the experience. This type of content helps create anticipation and curiosity among their followers. Furthermore, it helps promote your new or dead stock and boost sales.
In today’s digital landscape, internet sensations’ impact is undeniable and cannot be overlooked. Thanks to their huge following across various platforms, businesses can use them to boost sales, raise brand awareness, and even enhance their credibility. Utilize influencers’ power to sway their fans’ choices to your advantage, and watch your business grow using these strategies. However, remember to choose people who share the same values as your business or sometimes it can be best to hire the best marketing agency to help you.